Creative Management for Artists & Entrepreneurs
Navigate Your Creative Journey with Confidence
We handle the details so you can focus on what you do best — creating.
What I Offer
Services That Move You Forward
From administrative operations to creative marketing, I bring structure to your vision so you can focus on what lights you up.
Administrative Operations
Calendars, communication, SOPs, invoicing, and project tracking — all the behind-the-scenes work that keeps your business running like clockwork.
Social Media & Marketing
Content creation, digital signage, ads, and social media management that increases your brand visibility and connects you with your audience.
Business Strategy
Goal setting, workflow optimization, and strategic planning tailored to creative businesses. Turn chaos into clarity.
Art Business Consulting
Portfolio management, exhibition planning, and guidance from 20+ years in the art world. I've been where you are.
Event Coordination
Planning and execution for art shows, workshops, launches, and creative gatherings — logistics, budgets, and customer communication handled.
Recruitment Support
Resume review, interview scheduling, and hiring coordination to help you build the team your creative business deserves.
Proven Results
Numbers That Speak
Real results from real partnerships. Here's what happens when you have the right support in your corner.
Through targeted marketing campaigns and strategic partnerships
By streamlining administrative processes and improving efficiency
Resolving inquiries quickly and professionally
Consistently managing event budgets within projections
Meet Your Partner
Hi, I'm Amber Waters
Business Operations Manager. Creative Entrepreneur. Artist at Heart.
With over two decades navigating the creative waters as an entrepreneur, artist, and business leader, I understand the unique challenges creative professionals face — because I've lived them.
From founding Color You Happy Productions to a decade as a freelance digital artist, from managing operations at Hawaii Fluid Art to teaching art at International Community School — my journey has given me the tools to help you thrive.
Tailored Solutions
Every creative business is unique. Your support should be too — customized to your specific needs and goals.
Reliable Support
A steady hand on deck, keeping your business on course through calm and stormy waters alike.
Creative Partnership
More than a service — a true collaborator who understands the creative journey and champions your vision.
My Journey
20+ Years of Creative Experience
Every role has shaped how I support creative entrepreneurs today — from the art studio to the boardroom.
Smooth Waters Creative Management
Founder & Business Operations Manager
Launched my own consulting practice to help creative entrepreneurs navigate the business side of their passion.
Hawaii Fluid Art
Store Manager
Led daily operations, team performance, and in-store events. Managed everything from hiring to inventory to customer experience.
International Community School
Art Instructor
Taught structured art curriculum to multiple grade levels, organized student showcases, and managed classroom operations for 15-25 students.
Color You Happy Productions
Freelance Artist & Small Business Owner
Created children's book illustrations and graphic designs. Managed client communication, deadlines, invoicing, and project delivery.
University of Central Florida
Bachelor of Arts
Graduated with a degree in Interpersonal and Social Skills — the foundation for building meaningful client relationships.
Let's Navigate Your Success Together
Stop drowning in admin work. Start sailing toward your creative dreams. Your first consultation is on me — let's see if we're a good fit.
Typically respond within 24 hours • Based in Seminole County, FL • Serving creatives everywhere
Get In Touch
Let's Start Your Journey
Location
Seminole County, Florida
Serving creative entrepreneurs everywhere
Onboarding
Typically takes about one week
We'll create a customized plan for you